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Weekly US consumer tracker

Know what consumers did this week — not last quarter.

Every wave of our US consumer survey since December 2020, ready to explore by audience, compare over time and test for significance in seconds.

Weekly US consumer survey data and retail trends — spending, shopping behavior and sentiment, cut by generation, income and region.

Weekly tracker · previewLast 12 waves
Plan to cut back on non-essential spending
TotalGen ZMillennialsGen XBoomers
59%Week 12▲ 3 pts vs prior wave · significant

Sample data for illustration. Unweighted; base n≈500 per wave.

372survey waves
190,000+consumer responses
Weeklysince Dec 2020
~2 msp95 screen load

From question to answer in one place

Search in plain English, slice by any audience, and share what moved. See the weekly consumer dataset.

Question explorer

Any question by generation, gender, income and region — with significance against the previous wave.

Trends

Follow a question across every wave it was asked, with year-on-year comparison.

Cross-tabs

One question by two cuts at once, for a single week or the last four pooled.

Audience index

Pick a group like Gen Z shoppers and see where they over- and under-index.

Ask CIP

Ask in plain words. Answers come only from published figures, every source cited.

Boards & exports

Pin charts, download decks to PowerPoint, tables to CSV and Excel.

In the data this week

Fresh highlights every week — see this week in US consumer data.

Explore every question
Compare every wave
Track every trend
Ask in plain English

Illustrative sample highlights.

Numbers you can defend

Unweighted by default

Census-weighting toggle available; significance always tested on unweighted counts.

Reconciled every wave

Each wave is checked against the survey platform before it's marked verified.

Small bases flagged

Groups under 50 are clearly marked — nothing is hidden.

Versioned questions

A reworded question is a new version. Trends never join two versions.

Plug the data into your tools

API keys give programmatic access to the same figures. The MCP connector lets AI assistants query the portal directly — with the same entitlements and audit log.

GET /api/trends?question=Q12&cut=generation
Authorization: Bearer cip_live_••••

{ "wave": 372, "gen_z": 0.61, "sig": true }

See this week's wave for yourself.

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