Survey library
Every weekly tracker, annual and ad hoc study in one place, newest first, each with its fielding dates, base and source.
Features
From a question to an answer in seconds
Every number is calculated before you ask for it, so each screen opens instantly, however many people use the portal at once.
Question explorer
Any question by total, generation, gender, income, region and more, with significance against the previous wave.
Cross-tabs
One question by two cuts at once, for one week or the last four pooled, ready to copy or export.
Trends
Follow a question across every wave it was asked, with year-on-year comparison and changes in wording kept apart.
Compare waves
Put any waves of the same question side by side and see what moved, and whether the move is significant.
Audience index
Pick a group, such as Gen Z shoppers, and see where they over- and under-index against all respondents.
Plain-English search
Find questions by words, codes or answer labels, tolerant of typos and synonyms.
Ask CIP
Ask a question in plain words and get an answer built only from published figures, with every source cited.
Boards and exports
Pin charts to a board, download a slide deck, or export any table to CSV and Excel.
Common questions
- What can I do with the Consumer Insight Portal?
- Explore any survey question by demographic cut, build cross-tabs, track trends across waves, compare waves, index audiences, search in plain English and ask the data questions — then export to CSV, Excel or PowerPoint.
- Can I access the data through an API?
- Yes. API keys give programmatic access to the same figures, and an MCP connector lets AI assistants query the portal directly, with the same entitlements and audit log.
- Which demographic cuts are available?
- Every question can be read for all respondents or cut by generation, gender, income band and US Census region, with significance tested against the previous wave.